SEO for hospitals, clinics and doctors
Healthcare SEO makes your hospital or clinic visible when patients search for symptoms, treatments and doctors near them. In India that search almost always begins on Google and ends on an aggregator — which means the practice treating the patient is rarely the one that was found first.
What people actually type before they contact you
This is where generic SEO advice falls apart. Get the intent wrong and you rank for words nobody who buys from you ever uses.
Symptom first, not treatment
Patients search “chest pain right side” long before they search “cardiologist”. The practices that capture them early are the ones that answered the symptom question.
Then “near me”, on a phone
The second search is location-driven and mobile, and it resolves in the map pack. If your Google Business Profile is incomplete, you are not in the consideration set at all.
Aggregators sit in between
Practo, Justdial and hospital directories rank for the terms your patients use, then charge you for the lead they generated using your specialism.
Reviews decide it
For healthcare, a map pack listing with 200 reviews at 4.6 tends to win over one with 11 reviews at 5.0. Review volume is both a ranking and a conversion factor.
The problems specific to your sector
None of these are unsolvable. All of them are ignored by an agency running the same playbook for every client.
- You compete for your own patients against aggregators with far larger domains
- Google applies its strictest quality standards to medical content, so thin pages simply do not rank
- Multi-branch hospitals often have duplicate and conflicting Google listings
- Doctors are busy, so content production stalls without a workable process
What we do differently for healthcare
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Map the patient journey to search terms
Symptom queries, condition queries, treatment queries and “near me” queries are four different intents needing four different page types. Most clinic websites have only the last one.
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Build genuine treatment and condition pages
One properly written page per condition and treatment you offer, reviewed by your clinician and bylined with their name and qualification.
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Dominate the local pack
Complete Google Business Profile per location, correct primary categories, and a review generation process your front desk can actually run.
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Make expertise visible
Doctor profiles with registration numbers, qualifications and specialisms, marked up with Physician and MedicalOrganization schema.
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Add paid where it pays
Google Ads for high-intent treatment searches while the organic work compounds — useful for elective and planned procedures in particular.
Medical advertising rules apply — we work inside them
Healthcare is a YMYL category, so Google demands demonstrable expertise, and Indian advertising rules restrict what medical practices may claim. We do not write guaranteed-outcome copy, we do not publish before-and-after claims that breach guidelines, and every clinical page carries a named clinical reviewer. Compliant content also happens to be what ranks.
What we’d typically run for you
The mix differs by business. A first look at your site tells us which of these to start with, and in what order.
On-Page SEO
Most sites we look at lose more traffic to fixable on-page problems than to any competitor.
Off-Page SEO
If we would not be happy to be seen on it, we do not build a link on it.
Technical SEO
You can write the best page on the internet and still lose if a phone cannot load it before someone gives up.
Local SEO
You can be page-one on Google and still invisible in the map pack that gets the calls.
Generative Engine Optimization
We will show you actual ChatGPT and Perplexity answers citing your brand — not Google rankings relabelled as “AI visibility”. If we cannot show a citation, we do not sell it as done.
Social Media Ads
Reach is a diagnostic, not a result. We optimise for cost per enquiry.
Google Ads
Management fee separate from ad spend. You own the account. Always.
Frequently asked questions
Not on their own terms — you will not outrank an aggregator for “best dentist in Bangalore” quickly. You can beat them on specific treatments, specific localities and specific conditions, where their pages are generic and yours can be genuinely expert. That is where the patients who are ready to book come from.
Get a plan for your healthcare business
Send your URL. We’ll look at it against your actual competitors in healthcare and tell you the three things costing you the most.
Monday–Friday: 10 AM – 6 PM · We reply within one working day.
We work across eight sectors
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Healthcare, education, real estate, finance, e-commerce, manufacturing, travel and legal — each with its own strategy.
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