SEO for hotels, resorts, travel and restaurants
Hospitality SEO increases the share of your bookings that come directly, rather than through online travel agencies. Because OTAs take a commission on every booking they bring, a direct booking is worth substantially more than the same booking through a portal — which makes organic visibility a margin question, not a traffic question.
What people actually type before they contact you
This is where generic SEO advice falls apart. Get the intent wrong and you rank for words nobody who buys from you ever uses.
The billboard effect is real
Travellers find you on an OTA, then search your property name directly to check your own site and price. If a portal outranks you for your own name, you pay commission on a guest who was already looking for you.
Destination and experience searches
“Resorts near Bangalore for weekend”, “homestay in Coorg with pool” — planning-stage searches where genuinely useful content wins and OTA pages are generic.
Restaurants live in the map pack
For food, the map pack and reviews decide almost everything. Website ranking barely matters by comparison.
Mobile, and often last-minute
A significant share of hospitality searches happen on a phone, close to the moment of decision. Site speed directly affects bookings.
The problems specific to your sector
None of these are unsolvable. All of them are ignored by an agency running the same playbook for every client.
- OTA commissions of roughly 15–25% on bookings you may already have earned
- OTAs bidding on and outranking your own property name
- Sharp seasonal swings that make consistent investment feel unaffordable
- Review volume and recency mattering more than in almost any other sector
What we do differently for travel
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Win back your own brand searches
Your property name should return your website first, with a booking route that is visibly better than the OTA. This is the single fastest margin improvement available.
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Build destination content
Genuine local guides — what to do, when to visit, how to get there — that capture travellers at the planning stage, long before they open an OTA.
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Dominate local search
Complete Google Business Profile with current photos, menus, amenities and booking links, plus a working process for keeping reviews coming.
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Make direct booking obviously better
Best-rate messaging, a booking engine that works on a phone, and structured data so rates and availability appear correctly in search.
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Plan around your season
Content and campaigns timed to land before your booking windows, not during them.
When demand actually happens
Bookings cluster around long weekends, school holidays, the October–February peak for most of South India, and the monsoon season for hill destinations. Search demand precedes travel by two to eight weeks, so visibility must exist before the booking window rather than during the stay period.
What we’d typically run for you
The mix differs by business. The audit tells us which of these to start with, and in what order.
Local SEO
You can be page-one on Google and still invisible in the map pack that gets the calls.
On-Page SEO
Most sites we audit lose more traffic to fixable on-page problems than to any competitor.
Link Building
If you would not be happy to be seen on it, we do not build a link on it.
Website Audits
Not a 60-page tool export. Three things that matter, in order.
Social Media Advertisements
Reach is a diagnostic, not a result. We optimise for cost per enquiry.
Google Advertisements
Management fee separate from ad spend. You own the account. Always.
Frequently asked questions
How much can direct bookings actually save us?
OTA commissions generally run 15–25% of booking value. Every booking shifted to direct keeps that margin. Even a modest shift in channel mix usually pays for the SEO investment several times over — and we will model it against your actual commission rate rather than a generic claim.
Should we stop using OTAs entirely?
No. OTAs provide genuine discovery, particularly for new properties and international guests. The goal is to stop paying commission on guests who already knew your name, not to leave the channel.
OTAs outrank us for our own hotel name. Can that be fixed?
Largely, yes. A properly optimised property page, correct brand schema, a complete Google Business Profile, and usually a small brand-term ad campaign will put you above them. It is one of the quickest wins in this sector.
We are a restaurant. Do we need a website at all?
You need a fully built Google Business Profile far more than you need a large website. Menu, photos, hours, and steady reviews will do more for a restaurant than almost anything else. A simple, fast website supports it.
How do we handle seasonality?
Build content and authority in the off-season so you are ranking when demand arrives. Cutting SEO entirely during quiet months means starting from behind every peak.
Get an audit for your travel business
Send your URL. We’ll look at it against your actual competitors in travel and tell you the three things costing you the most.
Monday–Friday: 10 AM – 6 PM · We reply within one working day.
We work across eight sectors
Legal & Professional Services
Grow visibility without breaching Bar Council rules — here is exactly where the line is.
Read more →Healthcare & Hospitals
Own the searches your patients actually make, instead of paying aggregators for your own patients.
Read more →All industries
Healthcare, education, real estate, finance, e-commerce, manufacturing, travel and legal — each with its own strategy.
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