On-page SEO: the cheapest wins are already on your site
On-page SEO is everything you control on your own website — page structure, titles, headings, internal links, page speed, mobile usability, and how clearly each page answers a search. It is where most sites lose traffic, and it is the part you can fix without waiting for anyone else.
What usually goes wrong
Pages competing with each other for the same keyword, so neither ranks. This is the single most common problem we find, and site owners almost never know it is happening.
Titles written for nobody: “Home”, “Services”, or the same title on forty pages.
Sites that load in under two seconds on the office wifi and take nine seconds on a mid-range Android on 4G — which is how most of your customers are actually browsing.
Content that mentions a topic without answering the question someone typed.
What you actually get
Concrete deliverables, not adjectives. Everything here is work we do, show you, and report on.
Technical crawl and fix list
Full crawl for broken links, redirect chains, duplicate content, orphan pages, indexation problems and crawl waste — prioritised by traffic impact, not by tool severity score.
Keyword-to-page mapping
One primary keyword per page, cannibalisation resolved by merging or differentiating pages. This alone often produces the first visible movement.
Titles, meta descriptions and headings
Rewritten across the site to be accurate, clickable and unique — written to earn a click, not just to contain a keyword.
Core Web Vitals work
Image compression and correct formats, render-blocking resources removed, layout shift eliminated, and mobile performance tested on real mid-range devices.
Schema markup
Organization, LocalBusiness, Service, FAQ, Article and Breadcrumb structured data — implemented and validated, not just installed via a plugin and left.
Internal linking structure
A deliberate link architecture so authority flows to the pages that matter commercially, and so nothing is more than three clicks from your homepage.
Content optimisation
Existing pages rewritten to answer the search properly — including a direct answer near the top, which is what gets picked up by featured snippets and AI answers.
The process, with real timelines
These are the timelines we actually work to. Early movement in 60–90 days, meaningful growth at four to six months — we would rather say it upfront than have you find out later.
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Full technical audit
Crawl, Search Console analysis, Core Web Vitals assessment and a prioritised list of what is costing you the most.
Weeks 1–2 -
Quick wins first
Indexation problems, broken pages, cannibalisation and title rewrites. These are cheap to fix and move fastest.
Weeks 2–4 -
Structural work
Site architecture, internal linking, schema, and performance work that needs developer time.
Weeks 4–10 -
Content optimisation
Page-by-page rewrites in priority order, starting with pages already ranking on page two.
Month 2 onward -
Monitor and iterate
Track what moved, keep what worked, and revisit. SEO is not a project that finishes.
Monthly
Who this is for
- Sites that have been redesigned and lost traffic
- Businesses whose rankings have gone flat despite publishing content
- E-commerce sites with large catalogues and thin category pages
- Anyone who has never had a technical audit done properly
When we’d tell you not to bother
If your site is brand new with almost no content, on-page work has little to act on. Content and structure come first — we would tell you that rather than sell you an audit.
Frequently asked questions
What is the difference between on-page and technical SEO?
On-page SEO usually means content-side factors — titles, headings, copy, internal links. Technical SEO means how the site is built and crawled — speed, indexation, schema, rendering. We treat them as one job, because splitting them is how things fall between the cracks.
How long before on-page changes show results?
On-page fixes are the fastest-moving part of SEO. Pages already ranking on page two often move within 4–8 weeks of being properly optimised. Structural changes take longer to be fully recrawled and reassessed.
Will you need access to my website?
Yes, or access to your developer. We can deliver a specification for your team to implement if you prefer to keep changes in-house — many clients do, and it works fine.
Do you work with WordPress, Shopify and Wix?
Yes. WordPress and Shopify give the most control. Wix and similar builders have real limitations on technical SEO, and we will tell you honestly what cannot be fixed on your current platform.
Is page speed really a ranking factor?
It is a modest ranking factor and a very large conversion factor. A slow site loses visitors before they read anything, which is the more expensive problem.
Tell us about your site
Send your URL and we’ll come back with the three things costing you the most traffic — and whether on-page seo is the right place to start.
Monday–Friday: 10 AM – 6 PM · We reply within one working day.
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