Link Building

Link building, with every link shown to you

Link building is the work of earning links from other websites to yours. Search engines treat those links as votes of confidence, and they remain one of the strongest ranking factors. It is also the part of SEO most often faked, which is why we show clients every single link we build.

The problem

What usually goes wrong

Cheap link packages sell volume: hundreds of links from sites nobody reads, built on expired domains and private blog networks. They can work briefly. Then they stop working, and undoing the damage costs more than the links did.

Most agencies will not show you the links they build. That should tell you something.

Meanwhile your genuinely useful content sits unlinked, because nobody is doing the unglamorous work of telling relevant people it exists.

What’s included

What you actually get

Concrete deliverables, not adjectives. Everything here is work we do, show you, and report on.

Backlink audit

What you already have, what is toxic, and what needs disavowing. We often find businesses paying for links that are actively hurting them.

Competitor link gap analysis

Which sites link to your competitors but not to you. This is the most reliable source of realistic, relevant targets.

Digital PR and outreach

Genuine outreach to Indian publications, industry sites and relevant blogs — pitched on something worth covering, not a template email begging for a link.

Linkable asset development

Original data, tools, guides or research that people link to because it is useful. Slower to produce, and far more durable.

Industry and association listings

The directories and bodies that genuinely matter in your sector, which are usually few and worth doing properly.

A full link report

Every link, every month: the URL, the anchor text, the site, and its traffic. Nothing hidden.

How we run it

The process, with real timelines

These are the timelines we actually work to. Early movement in 60–90 days, meaningful growth at four to six months — we would rather say it upfront than have you find out later.

  1. Audit and cleanup

    Assess the existing profile, identify toxic links, and disavow where genuinely needed.

    Weeks 1–3
  2. Target list build

    Competitor gap analysis and prospect qualification — traffic, relevance, and whether the site looks like something a human reads.

    Weeks 2–4
  3. Outreach begins

    Pitches go out. Response rates in genuine outreach are low by nature; volume of attempts matters more than promises.

    Month 2 onward
  4. Asset creation

    Where the sector supports it, we build something worth linking to and promote it.

    Month 2–4
  5. Report and repeat

    Monthly link report with full transparency on what landed and what did not.

    Monthly
Good fit

Who this is for

  • Businesses in competitive sectors where on-page work has plateaued
  • Sites with strong content that nobody links to
  • Anyone recovering from a cheap link-building campaign
  • E-commerce and B2B brands competing against larger, older domains
Straight answer

When we’d tell you not to bother

If your site has serious technical problems or thin content, links will not save it. We would put you on on-page work first. Building links to a broken site is spending money to amplify a problem.

Frequently asked questions

How many links will I get per month?

We do not sell a link quota, because that is what drives agencies to buy junk to hit a number. We agree a target range based on your sector and budget, and we report exactly what we earned. Genuine outreach is variable by nature.

Do you buy links?

No. Paid links that pass ranking signals violate Google guidelines and put your site at risk. We will say so plainly if a competitor is doing it and appearing to get away with it — that is a real thing that happens, and it is still not worth copying.

What about guest posting?

Guest posting on genuine, relevant publications with real readers is fine and we do it. Mass guest posting on link-farm sites that exist only to sell placements is not, and we do not.

How long until links affect rankings?

Individual links rarely move anything visible. A consistent programme over 4–6 months is where you see compound effect. It is the slowest part of SEO and the hardest to shortcut honestly.

Can you remove bad links someone else built?

We can audit, attempt removal outreach, and disavow what cannot be removed. Recovery is possible but slow, and we will be straight with you about how much damage there is.

Start here

Tell us about your site

Send your URL and we’ll come back with the three things costing you the most traffic — and whether link building is the right place to start.

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