Amplifin Services
Bengaluru financial advisory — insurance, mutual funds, loans and wealth management. A category where trust does the selling, worked across full-spectrum SEO and social.
- Location
- Bengaluru, Karnataka
- Sector
- Financial services
- What we did
- On-Page SEO, Off-Page SEO, Technical SEO, Social Media Ads
Who they are
Amplifin Services advises individuals and businesses in Bengaluru on life, health and motor insurance, mutual funds, loans and credit cards, fixed deposits, and wealth and retirement planning.
Their positioning rests on personalised advice rather than product distribution — which changes what the website has to do.
What we were doing
On-page, off-page and technical SEO alongside social media advertising for a financial advisory firm competing in Bengaluru against both national aggregators and a long tail of independent advisers.
Pages per service, not one page for everything
Someone searching for health insurance advice and someone searching for mutual fund guidance are different people with different questions. A single "our services" page competes for neither.
Off-page trust signals for a YMYL category
Mentions and links from finance publications and advisory directories do more here than volume link building would — Google and the reader both weigh the source in a category this sensitive.
Technical foundations that support E-E-A-T
Author credentials, secure forms and structured data are technical work with a trust purpose in financial services — Google applies stricter quality standards, and the site has to show its working.
Search that assumes an informed reader
Financial searches in India are increasingly specific — comparisons, tax treatment, scheme names. Content that answers the actual question outperforms content written to hit a keyword density.
Social built for consistency
In advisory, visible regular activity is itself a trust signal. The social media work was structured around a sustainable publishing rhythm rather than campaign bursts.
Services on this project
- On-Page SEO — Most sites we look at lose more traffic to fixable on-page problems than to any competitor.
- Off-Page SEO — If we would not be happy to be seen on it, we do not build a link on it.
- Technical SEO — You can write the best page on the internet and still lose if a phone cannot load it before someone gives up.
- Social Media Ads — Reach is a diagnostic, not a result. We optimise for cost per enquiry.
- Finance & Insurance — how we approach this sector
We publish no performance figures we cannot evidence and have not been given permission to share — see why that is.
Send us your URL. We’ll tell you what we’d fix.
Tell us what you sell and who you’re up against. We’ll come back with what we think is costing you the most traffic, what fixing it involves and what it’s likely to cost — before you commit to anything.