Joannah Fancy Costumes
Costume rental and retail in Kammanahalli. Sharply seasonal demand, and a customer who needs to find you this week.
- Location
- Kammanahalli, Bengaluru
- Sector
- Costume rental and retail
- What we did
- Local SEO, Social media advertising
Who they are
Joannah Fancy Costumes rents and sells costumes from Kammanahalli in Bengaluru — Independence Day outfits, dance costumes, graduation gowns, biblical and church costumes, and annual day wear for children and adults.
A large share of the business is institutional: bulk orders from schools, colleges, churches and dance academies preparing for a specific event on a specific date.
What we were doing
Local SEO and social media advertising for a business where almost every customer is nearby, in a hurry, and searching on a phone.
Google Business Profile as the front door
For a costume shop, the Business Profile does more work than the website. Category, photographs, hours and reviews decide whether you appear when someone searches "costume shop near me" three days before an annual day.
Built around the calendar
Demand here is not steady — it spikes around Independence Day, Christmas, school annual days and graduation season. Search and social both needed to be in place before each spike, not during it.
Two audiences, one business
A parent hiring one costume and a school hiring forty behave completely differently. Institutional enquiries needed a route that did not make them work through a retail funnel.
Services on this project
- Local SEO — You can be page-one on Google and still invisible in the map pack that gets the calls.
- Social media advertising — Reach is a diagnostic, not a result. We optimise for cost per enquiry.
- E-commerce & Retail — how we approach this sector
We publish no performance figures we cannot evidence and have not been given permission to share — see why that is.
Send us your URL. We’ll tell you what we’d fix.
Tell us what you sell and who you’re up against. We’ll come back with what we think is costing you the most traffic, what fixing it involves and what it’s likely to cost — before you commit to anything.