Greenoz Solutions
Solar, battery storage and heat pump installer in Victoria. Search, social and paid working together in a rebate-driven market.
- Location
- Dandenong South, Victoria
- Sector
- Renewable energy
- What we did
- Search engine optimisation, Social media advertising, Google Ads
Who they are
Greenoz Solutions installs solar panel systems, battery storage, heat pump hot water and heating and cooling systems for homes and businesses across Victoria, from a head office in Dandenong South.
A significant part of their market runs through the Victorian Energy Upgrades programme and state solar rebates, which means demand moves with policy as much as with season.
What we were doing
The full spread — organic search, social media advertising and Google Ads — for a business selling a considered, high-value purchase where the buyer typically researches for weeks before contacting anyone.
Search built around rebate and product intent
Solar buyers in Victoria search in two distinct ways: by product ("heat pump hot water", "battery storage") and by scheme ("Victorian Energy Upgrades", "solar rebate"). Those need different pages answering different questions, not one page trying to rank for both.
Google Ads on qualified intent
Renewable energy is an expensive category to bid in, and a lot of the volume is people researching rather than buying. The work concentrated on the searches with installation and quote intent rather than the broad informational terms.
Social as proof, not reach
For an installer, completed installations are the most persuasive content there is. Social media advertising focused on that rather than on generic sustainability posts.
Services on this project
- Search engine optimisation — Most sites we audit lose more traffic to fixable on-page problems than to any competitor.
- Social media advertising — Reach is a diagnostic, not a result. We optimise for cost per enquiry.
- Google Ads — Management fee separate from ad spend. You own the account. Always.
- Manufacturing & Industrial — how we approach this sector
We publish no performance figures we cannot evidence and have not been given permission to share — see why that is.
Send us your URL. We’ll tell you what we’d fix.
Tell us what you sell and who you’re up against. We’ll come back with what we think is costing you the most traffic, what fixing it involves and what it’s likely to cost — before you commit to anything.