Apollo Aksharadhama
A Bengaluru school of 30+ years. Social media in a category where the decision is made by parents, slowly.
- Location
- Sanjeevininagar, Bengaluru
- Sector
- School education
- What we did
- Social media advertising
Who they are
Apollo Aksharadhama runs nursery, primary and high school wings from Sanjeevininagar in Bengaluru, with more than 30 years of history behind it.
The school emphasises all-round development — sport, arts, music and debate alongside academics — and parent involvement.
What we were doing
Social media advertising through the admissions cycle, for an audience of local parents who take months to decide and talk to each other constantly.
Content that shows the school, not the brochure
Parents are trying to answer one question: what is it actually like for my child there. Photographs of real activity answer that. Stock images and lists of facilities do not.
Timed to the admissions calendar
School marketing runs on a fixed annual cycle. Visibility has to build in the months before enquiries open, because a school that appears the week admissions start has already missed most of the consideration period.
Written for parents, not for the school
Institutional language — "holistic pedagogy", "state-of-the-art infrastructure" — reads as marketing. Plain descriptions of what happens in a school week do more.
Services on this project
- Social media advertising — Reach is a diagnostic, not a result. We optimise for cost per enquiry.
- Education & EdTech — how we approach this sector
We publish no performance figures we cannot evidence and have not been given permission to share — see why that is.
Send us your URL. We’ll tell you what we’d fix.
Tell us what you sell and who you’re up against. We’ll come back with what we think is costing you the most traffic, what fixing it involves and what it’s likely to cost — before you commit to anything.