Apollo Public School
Established 1991, in Hegganahalli. A sister institution with a genuinely separate audience.
- Location
- Hegganahalli, Bengaluru
- Sector
- School education
- What we did
- Social media advertising
Who they are
Apollo Public School has run since 1991 in Hegganahalli, Bengaluru, across nursery, primary and high school wings, with theme-based and student-centric teaching alongside sport and co-curricular activities.
The school describes its aim as developing ethical, compassionate and socially conscious citizens.
What we were doing
Social media advertising across the admissions cycle, run alongside its sister school but deliberately not merged with it.
Kept distinct from the sister school
Two schools under related branding in the same city create a real risk of blurring into each other. Each needed its own voice, its own photographs and its own catchment, or both end up competing for the same parents with the same message.
Locality-first targeting
School catchments are small. A parent in Hegganahalli is choosing between schools within a few kilometres, which makes broad city-wide reach mostly wasted.
Consistency over campaigns
A steady presence through the year builds more familiarity than a burst at admissions time, and costs less to sustain.
Services on this project
- Social media advertising — Reach is a diagnostic, not a result. We optimise for cost per enquiry.
- Education & EdTech — how we approach this sector
We publish no performance figures we cannot evidence and have not been given permission to share — see why that is.
Send us your URL. We’ll tell you what we’d fix.
Tell us what you sell and who you’re up against. We’ll come back with what we think is costing you the most traffic, what fixing it involves and what it’s likely to cost — before you commit to anything.